- Pan India
- Retail & F&B interiors
- Design, and design-build
- Since 2019
We hold the global brand standard, and design for Indian conditions.
We design stores, and we write the standards other people build them from.
A manual has to hold one brand across a dozen shells that share nothing but a logo, so it has to say what must never change, what may adapt to the site, and exactly how far. That is a different discipline from designing one good store, and it is the one we practise.
The difficulty belongs on paper, not on site. When the drawing has already answered the junctions, the services and the sequence, with the programme understood before anyone mobilises, building it stops being the hard part.
How we design
- 01We settle what the store must protect, first. Before a plan exists, we state which qualities carry the brand into a room. Everything drawn afterwards is accountable to that, including us.
- 02We imagine it here. This ceiling, this light, this climate, this way of shopping. A store that belongs to its street and still reads as the brand.
- 03We resolve it on paper. Every junction, service route and tolerance settled in the drawing, so site work is assembly rather than problem solving.
- 05
- Typologies
- 18
- Shells resolved
- 07
- States
- 03
- Countries
- 32
- Elements documented
- 08
- Store formats authored
Eight formats written from nothing, each one buildable on a new site without being redrawn.
Selected clients
03 · Shell to trading
The same camera position, eleven weeks apart.
Fig. 01 · Week 0, shell handover
Fig. 02 · Week 11, trading
Nothing in the second photograph was decided on site. The ceiling strategy, the service routes and the joinery setting-out were fixed before mobilisation, because in a mall the only working window is between 10pm and 7am and there is no second attempt.
Ref. CaratLane, Anna Nagar · Chennai
04 · Selected work
- 01
CaratLane, Anna Nagar
640 sqft, 2.6m clear, and a brand standard written for a taller box. The ceiling strategy had to give the height back.
- Client
- Titan Company
- Location
- Chennai
- Scope
- Design and build, full fit-out
- Area
- 640 sqft
- Programme
- 11 weeks
- Completed
- March 2025
- 02
Burger King, Orion Belagavi
No gas, an all-electric kitchen and a nine week programme fixed before we had the box. The load moved upstream instead.
- Client
- Restaurant Brands Asia
- Location
- Belagavi
- Scope
- Design and build, food court unit
- Area
- 1,150 sqft
- Programme
- 9 weeks
- Completed
- January 2026
- 03
Van Heusen
The column grid and the standard bay disagreed. We kept the bay and rebuilt the layout around the columns.
- Client
- ABFRL
- Location
- Chennai
- Scope
- Design and build, format rollout
- Area
- 2,200 sqft
- Programme
- —
- Completed
- 2025
05 · How we think
Commercial space keeps changing. So does the way we think about it.
How people shop, pay and collect has moved further in five years than in the twenty before. We follow that closely, and we let it revise how we design rather than carrying a house style forward from the last project.
The thinking is the same size whatever the job is. A four hundred square foot kiosk gets the attention a flagship gets, because it is somebody's whole store.
- 01What works in London does not automatically work in Coimbatore.
- 02A store now confirms a decision more often than it starts one.
- 03We would rather revise our thinking than repeat ourselves.
Enquiry
Send us the shell and the date.
Those two things are enough for us to say whether the date is achievable and what it costs. Everything else can follow.